The multiplexes are ready for the release of 3 Idiots. They have decided to screen the movie at six in the morning. That is not all. If you manage to get there, you will be provided free tea and biscuits.
It seems everyone is putting their money on the Aamir Khan-starrer. In fact, only two movies have broken box-office records - Salman Khan’s Wanted and the Ranbir-Katrina starrer, Ajab Prem Ki Ghazab Kahani. 3 Idiots hits the theatres on Friday and everyone seems upbeat about it.Senior VP, Cinemax India Ltd, tells, “There is often scope for a 6am show. There are many morning walkers and call centre employees who flock to the theatres at that time of the day. But we are doing it for the first time because there is a good demand for the tickets.” How many people watch a movie after a sweaty morning jog is debatable, but it seems like nothing can dampen the festive mood.
Asst VP Programming & Corporate Sales, Fame India Ltd, tells, “As we start early, we can accommodate more number of shows. We will have 37 shows spread over seven screens every day in Fame Malad. This would be the highest number of shows recorded in our chain on one single day.” Cinemax India will have as many as 28 shows on one day in their Andheri multiplex.
The said multiplexes are also planning to hold their last show as late at midnight.
